Website traffic is evaluated in order to determine whether the correct keywords are being used. The more traffic you can drive to your blog or website, the more page views you get, and the more likely you are to make money.
Here are 5 best ways to check website traffic for free:
1. Google Ad Planner
Now called Google Display Planner, this service is a combination of AdWords tools, Placement tool, Google Ad Planner, and Contextual Targeting tool. It provides the most accurate estimates of one’s website traffic.
The following metrics is given by this tool:
- Average number of visits per visitor
- Average time spent on site
- Number of unique visitors
- Total page views
- Total unique visitors to a website in a month
2. Alexa.com
Alexa is a familiar name among people who track their website rankings with regularity.
Here’s how you go about it:
- Navigate to the Alexa.com website.
- In the search box provided, enter a website address.
- You will be provided given the following types of information:
- Alexa global traffic rank
- Traffic rank in particular demographics
- Alexa traffic rank in a particular country
- Other website traffic data is also provided, such as search percentage, bounce rate, time on site, page views, and page views per user.
- You are also furnished with a list of top search queries for a website.
- You can also compare the traffic for your website with 4 other websites of your choosing.
3. Compete.com
Compete, Inc. is an American company that deals with Web traffic analysis services. The organization publishes the results of visits to around the top 1,000,000 websites. Thus, compete.com is a good way to check the website traffic statistics for your business.
Here’s how you can go about it?
- Navigate to the website compete.com.
- Enter the search phrase “See the traffic for” in the search box on the home page.
- Compete.com collates data from American users only.
- The information on which this website bases its results is gathered from American websites only.
Compete.com possesses an active database of 200,000 American users. This information is used to predict website traffic and engagement metrics. Thus, you will not gain any data on the international traffic arriving at your blog or website.
Compete.com provides you with the number of unique visitors to your blog or website. It also provides information on competitor’s websites with their monthly traffic data.
What can be seen as a drawback of compete.com is that it provides information only about the unique visitors from the United States for the past one year for a particular domain name. This domain name can either be yours or your competitor’s.
However, compete.com also offers a Pro version of its website traffic analysis services wherein you can get information about the unique visitors from America to your website during the last 2 years. Plus, information about keywords and domains pointing to the website are also provided.
4. QuantCast.com
QuantCast is a digital advertising company that was founded in 2006. Its specialty lies in real-time advertising and measuring audiences. QuantCast.com is a popular website for people who want to check their website traffic free of cost.
The website uses the available sources of data to provide details about the traffic your website is experiencing. However, their information may not be accurate. As compared to Google Analytics, QuantCast.com has consistently shown lower numbers. However, since it costs nothing at all, it is worth a try.
A point to remember is that a blog or a website with a very small number of visitors may not have insufficient data for QuantCast to produce results. So, if your problem is lack of traffic, QuantCast.com cannot help you.
In such cases, you will need to use Google analytics metrics to accurately determine the traffic arriving at your blog or website.
5. BuySellAds.com
BuySellAds is an online advertisement network that hawks banner advertisements on blogs and websites. By employing this website, we can get an estimate of the traffic coming to our web pages that is quite close to the actual numbers. The only hitch is that your blog or website should have buysellads script installed. Thus, data from BuySellAds can be deemed trustworthy.
The catch in this golden situation is that to get to the details of your website traffic, you have to go through BuySellAds. You will be required to click on the banner titled “Your Ads Here” that directs you to a BuySellAds.com website.
Well, these are some of the 5 best ways to track traffic of a website. Have anything interesting to share? If yes, please do let us know in the comments section.
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