If utilized correctly, digital marketing can be a goldmine for a business. There are different ways of promoting your website and its contents on the internet. It is the internet marketer’s call to decide what marketing strategy works best for his site and the business. Search engine optimization is considered to be the core of online marketing campaigns and when implemented effectively it can help your business grow manifold. This article gives a better understanding of SEO.
Successful SEO Practices
Every business requires a successful internet marketing campaign to build an effective presence on the web. Make use of the following practices to ensure positive results.
Creating a flawless title – Make sure your title is catchy enough for people to click. However, don’t go overboard as complex headings may get skipped. Also, try to keep the title around 65 characters.
Writing a meta description – The meta description are the lines of text you notice under the page title while going through the search engine results. If you do not edit this, the search engine will automatically pick up lines from the top portion of your content. To avoid that, give your own description within 160 characters.
Using the right keywords – Carefully analyze and decide which keywords or phrases will help direct targeted visitors to your site. Use the Google Keyword Planner tool for this.
Optimizing the URLs – Modify your site’s URL to include your keywords. Regular URLs may look like this:
Generating quality content – A good SEO professional will never undervalue the significance of quality content. Good and unique content is vital for credibility and improvement in search engine results pages or SERPs.
Focusing on quality not quantity of backlinks – Many professionals think it’s about getting more and more backlinks. However, quality overrules quantity. Find your site a credible, thematic and editorial-centric website rather than a frivolous blog that regularly uses link-heavy posts.
SEO Blunders
Even though there may not be a golden rulebook to abide by, there are certain lethal deeds that can harm your virtual presence. Small or big, conscious or unconscious, every mistake counts when you are marketing yourself – be it through search engine optimization, search engine marketing or social media. The following are some SEO blunders that you should avoid in order to save your online marketing initiative.
Here are the cardinal sins that you must stay clear of to create a healthy presence on the web.
Lack of an on-site content strategy – Before Google introduced the Panda algorithm, one-page microsites were a common sight as they dominated the SERPs on the basis of their inbound link profiles. Their rankings improved only because of the strength of the links from external websites that led to these microsites, instead of their onsite content quality. With the update, the emphasis was shifted to strong and unique content, which has now become indispensable. It is nearly impossible to get high rankings on a keyword without having quality great content.
When planning the on-site content strategy, write quality content that will add lasting value. Also include infographics for a fresh perspective, personal experiences and advice, and facts that are not easily available.
Lack of an offsite content strategy – A planned SEO link-building campaign is crucial for your online marketing campaign. Inbound links are most necessary for Google’s ranking algorithm and when linked with high-authoritative sites, your own website gains referral traffic, exposure, branding, domain authority and improved page rank. But make sure the links that will appear must blend in naturally; else manipulated links will harm your site.
Not being patient enough – Do not think of internet marketing as a short-term tactic. Like the stock market, online marketing campaigns need time to mature. With time, return on investments will move upward but if you halt your efforts any sooner it can negatively affect your drive.
Not allocating enough budget to your campaign – Don’t get enticed by lower-priced SEO service providers. Sometimes such deals turn out to be sour. You wouldn’t want unprofessional people writing articles in broken English, or SEO professionals stuffing in keywords. Keep a generous budget so as to get quality services like guest blogging, social media marketing and content strategy.
Not distributing the workload – The overall domain of digital marketing is too complex and huge to be managed by an individual. It demands for an entire team of professionals with adept knowledge and skills across the distinct operations. A business may even try outsourcing and hire freelance writers, SEO experts, PPC experts, web designers and social media marketers. Having a team will ensure effective distribution of the workload efficient operations.
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