It’s often said that there’s no substitute for experience – but there are shortcuts to it. Here are few stellar secret tips for web design and development services that you may find worth adding to your belt.
• Use intuitive navigation - Why is it so important? Confusing navigation layouts will result in people quitting a page rather than trying to figure it out. So instead of putting links to less important pages that distract from your call to action or primary information at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
• Get rid of clutter and give visitors breathing room – Do not design a webpage which is visually overloaded and texts are cluttered, to the point where your visitors’ brain stop processing information when confronted with too many options. To keep visitors on your site, make sure pages do not have competing calls to action or lots of graphics, photographs or animated gifs that would divert the them from the most important part of the page. Create enough space between your paragraphs and images so the viewer has space to breathe and is more able to absorb all of the features your site and business have to offer. With a lot of visual competition taking place on the Web and on mobile, less is more. Controlling white space will improve user experience, increasing returns from the website.
• Design every page as a landing page - Most websites have a design that assumes a user enters through the home page and navigates into the site. However, the reality is that the majority of visits for most sites do not begin with the home page. Therefore, you need to design the site in such a way that whatever page a visitor lands on, key information is there.
• Use responsive design - A website that automatically adapts to how the site is being viewed, rather than developing a site for each device. A responsive site is designed to adapt to the browser size, making for a better user experience and a better user experience typically translates into more time spent on your site and higher conversion rates.
• Do not ignore colors and buttons - Using mostly neutral color palette can help your site project an elegant, clean and modern appearance. To guide visitors to your important content, try using small dashes of color for headlines or key graphics. It is also important to use a color palette that complements your logo and is consistent with your other marketing materials. The buttons on your webpage is the ugliest part of a website. So appealing visitors can’t help themselves. They just have to click it. In addition make sure that when a visitor hovers over your submit button, it should change color, gradient, opacity or font treatment.
• Test your design - Whether you are trying different placements for a call to action or even testing different shades of a color, website optimization can make a big impact to your bottom line. So it is always safer to keep testing your website after every change you make. Every design decision is just a hypothesis. User testing, A/B testing and simple analytics can help you continuously improve your designs feedback from real people.
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