A chat app in store for another sensation? There is this free messaging and calling app for iOS and Android called ‘Tango’ which has got a funding of $280 million which is now targeting China to gain the market. There is this Alibaba, the Chinese E-Commerce gaint which has led the funding coming in.
Another chat app waiting to create sensation?
It was already learned that Tango has got the largest market from US where 50 million out of 200 million are from United States. So, they are now looking for expanding their services to Asia starting with China.
CEO of Tango in a statement said,
The bottomline is that we are now considering coming to China and we are looking for differentiation and bringing something new to the user — not necessarily competing with WeChat, but to add on, so users can have two options.
On the other end, China has accepted WeChat to the core as it offers voice messages and instant messages at a time. But for Tango, it’s all about how they approach. Considering the same kind of features they provide which WeChat is already in doing. They need to find better ways to establish their network so that people will get into Tango to make a difference from WeChat.
Also the CEO of Tango seems to be not in a frame of mind to compete with giant messaging applications like WhatsApp and WeChat. At least for now.
Raz ideology when asked about Tango,
We feel there are opportunities to bring the West into China. We are interacting with our user base and we have content providers, as our next release is ‘Channels’. So we will have hundreds of content providers, big brands that focus on the US and are Westernized and have entertainment and content that might be interesting to part of the population in China.
We know that China is opening more and more. So there is a percentage of the population in China that will find it very nice for them to interact with (for example) Disney, Hulu, all the content providers in the US. Content providers are working with us to attract the US user, but we say hey — let us take you into China.
As of now Tango is looking for a position to get settled in China even though they have a clear idea of what it’s going to be like. They have now got a point to prove to the world what they can acutally offer. Considering with the kind of backing they got. With alibaba, this app is capable of doing a bit more than usual.
What are your views on Tango? Do think they can make an impression? Do let me know in the comment section.
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